Next Avenue is public media’s first and only national journalism service
for America’s booming older population. Our daily content delivers vital
ideas, context and perspectives on issues that matter most as we
Our mission is to meet the needs and unleash the potential of older
Americans through the power of media.
Next Avenue has served over 40 million people on our site and millions
more through our platforms and partnerships. Every day, we
invite readers to consider what is next, what lies just ahead and what
will be revealed in their lives. By exploring questions big and small,
we spark action — 95% of readers take an action after reading our
stories — and open up a world of possibilities.
Next Avenue is unique among today’s media:
- We are part of the PBS system, so you can trust us to deliver public
- We are journalists and experts passionate about serving our
- We have built a network of impeccable sources and prestigious
- We’re not here for the bottom line, but to make a difference in the
lives of our audience.
We want to know what you’re doing, what you’re thinking about. Next
Avenue is a two-way conversation that comes to life on the website, in
social media, in user panels and in surveys and polls.
Next Avenue is produced by Twin Cities PBS (TPT). Our current leadership
and journalists are based around the country, so we’re able to uncover
stories and voices from everywhere.
President and CEO, Twin Cities
Jim and his colleague Judy Diaz were the
founders and creators who brought Next Avenue to life. Jim is
pleased to be on the team harnessing the power of the media to inspire,
engage and inform people as they embark on the journey of growing older
and Managing Director
Susan guides the vision for Next
Avenue and leads day-to-day operations. She is responsible for our
strategic and financial success. Susan, who is based in Washington,
D.C., has been a part of the Next Avenue team since its conception. She
has raised millions in financial support and brokered impactful
partnerships for Next Avenue. Reach her at email@example.com.
of Editorial and Content
Shayla has spent a career in
digital media journalism and content marketing strategy at organizations
including washingtonpost.com, Edmunds.com, Cars.com and Fast Horse and as a
media professor at the University of Minnesota and DePaul University.
She has a Ph.D. in Mass Communication from the University of Iowa and
has published extensive research on social media and gender. Based in
St. Paul, Shayla can be reached by email at firstname.lastname@example.org.
Follow her on Twitter @shayla_stern.
Director of Audience Development
comes to Next Avenue with rich
experience engaging and developing audiences around all types of media
content — from directing social engagement campaigns for Academy
Award-winning filmmakers to coaching local PBS station on how to extend
the impact of their work. Now based in L.A., he can be reached by email
Managing Editor and Senior
Editor of the Money & Security and Work & Purpose
Rich has helped people manage their finances
and careers as a writer and editor at major media outlets including Money, Yahoo!, CBS
MoneyWatch, USA Today and Good Housekeeping. He has written
two books, How to Avoid a Mid-Life Financial Crisis and The
Money Book of Personal Finance. He is based in New Jersey and
can be reached at 908-456-2089 or by email at email@example.com.
Follow him on Twitter @richeis315.
Senior Editor of the Health & Wellness and
In her more than two decades as a
reporter and editor, Emily has covered everything from health to legal
affairs to politics. A Minnesota native, she spent much of her career in
California, working on staff at the San Francisco Examiner and
freelancing for the Los Angeles Times. Before joining Next
Avenue, she was a reporter for the St. Paul
Pioneer Press and a writer for a number of health and wellness
publications and websites, including WebMD.com.
Reach her by phone at 651-229-1301 or by email at firstname.lastname@example.org.
Follow her on Twitter @EmilyGurnon
Associate Digital Editor
Amy comes to Next
Avenue from an editorial role at
the Minnesota-based company InnoVision Health Media. She earned her
bachelor’s degree in Journalism from Bethel University in St. Paul, MN
in 2011 and has been working in her field since. From health food
articles to inspiring human interest pieces, Amy has a wide range of
topics that she has covered. Amy can be reached by email at email@example.com.
Social Media Specialist
Alex received his bachelor’s
degree in English Literature and Composition from Saint John’s
University in 2008. Since, he has entertained careers in both management
and education, and also turned his local music blog into a small
business. His most recent tenure was spent as an integrated marketer at
Fast Horse as well as the managing editor of Modern Midwest. Alex can be
reached by email at firstname.lastname@example.org.
Swenson is a project manager who has worked with revenue generation and
grant management specifically for non-profit organizations for the past
eight years. Kate earned a bachelor’s degree in Marketing and Business
Management from the University of Wisconsin-Superior in 2006. She joined
the Next Avenue staff in October 2015. She brings with her a rich
knowledge of project management and is excited to use her skills to
support Next Avenue efforts through revenue generation, grant management
and much more.
Next Avenue relies on sponsorships to support our service. We seek out
businesses and organizations that share our mission and are looking to
reach a passionate and engaged public media audience. Sixty percent of
Next Avenue readers say they have a more positive view of a company that
supports the site. To learn more about sponsorship opportunities, email email@example.com.
We also accept individual donations from our readers. Click here to
support our work. Thank you.